Zebra Power BI – Transforming Complex Data into Actionable Insights

Frankly, many internet users that I notice by far from the queries of my Google Search Console are searching and wondering at the same time about whether the so-called Power BI is part of an ERP system. Well, the answer to that I’m afraid is NO!. However, Power Business Intelligence (BI) can be the ultimate tool for businesses to make better decisions. From a glimpse of technical perspectives, Enterprise Resource Planning (ERP) is a system that manages business processes and data, while Power BI on the other hand is the business intelligence (BI) tool that "analyzes and visualizes data".

Obviously, the ERP system has its own software that integrates various business processes, such as accounting, manufacturing, inventory, procurement and sales into a single database. As it collects, stores, manages data related to business activities, and eliminates data silos – the ERP system also helps companies to manage their operations more efficiently and reduce costs by streamlining their workflows.

However, as these companies "grow in size", so does "the amount of their data" collected. Because of this, many companies nowadays prefer to invest in Power Business Intelligence (BI) so that their employees will no longer need to extract data manually, load it into a spreadsheet and then manipulate it to create reports or charts where the process is time-consuming, prone to errors, and may lead to delays in using critical information.

In a nutshell, the so-called Power Business Intelligence (BI) is technically a collection of software services, apps, and connectors that work together to turn your massive amount of data into "coherent, visually immersive, and interactive insights".

Furthermore, Enterprise Resource Planning (ERP) and Business Intelligence (BI) are complementary technologies that work together to enhance the value of business data. By simultaneously combining ERP and BI systems, businesses can leverage the benefits of both systems and gain complete visibility of their organization.

Due to the fact that the major benefit of bringing ERP and BI together is focusing on the centralization of data, therefore, this in turn will provide a single version of truth since all the corporate data is aggregated into a central repository, which in this case it will help those businesses increase their agility, improve their oversight, and achieve their goals. Bottom line, when Business Intelligence (BI) is integrated into ERP systems, companies will have more profound insights into their data, workflow processes, and operations optimization.

 

WHAT IS ZEBRA POWER BI? AND WHY YOU REALLY SHOULD CONSIDER USING THE PLATFORM?

In the ever-evolving landscape of business technology, having a robust ERP system as a business focal point is a significant advantage. However, to be able to truly utilize the power of your ERP system, integrating it with Power BI is essential since an ERP with Power BI transforms the way you interact with your data, providing a level of insight and especially, the clarity that standard ERP reporting often lacks.

As mentioned at the beginning of this article, ERP with Power BI integration allows businesses to move beyond traditional data reporting. With an ERP with Power BI integrated, you can make interactive dashboards that vividly show your data which makes it easier to see trends, find problems, and make smart decisions quickly. By using Power BI as a business central point, your company can watch important metrics as well as performance indicators as they happen. This, as a consequence, will guarantee you that you always have the most up-to-date information.

Speaking of what Zebra Power BI is all about, the software is designed for a data visualization tool that can help businesses create reports, analyze data, and present information faster. What’s more, the tool itself is specifically designed to be easy to use, flexible, and powerful. If you are looking for more advanced Power BI visualizations, then it is highly recommended to look no further than Zebra Power BI. Their visuals are officially Microsoft-certified and offer powerful features that make reports and dashboards understandable and actionable.

Many giant corporations such as "Disney, Intel, DHL, and Bayern" have been harnessing Zebra Power BI as their go-to-solution preference for their ERP system. With an extremely powerful analytics tool that they have for connecting, accumulating, and modeling data from endless sources, Zebra Power BI visuals have become the world's first IBCS-certified visuals which bring standardization and clear communication to an organization.

Overall, this platform offers numerous advantages over other data visualization tools, such as it enhances data analysis and visualization capabilities better by enabling extra features like charts with more dimensions, segmented tables with customized table segments, column highlighting in tables and charts, pricing calculations, and so forth.

Link sign up: https://tinyurl.com/zebrabi7376

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Business Marketing Analytics – Windsor AI

Data blending is a process of combining data from multiple data sources into a single dataset within a report. In the context of marketing field, improving marketing "Return on Investment" (ROI) requires tracking ad campaigns and identifying trends. However, to execute it accurately can in fact be challenging since you need to consolidate the data in one place to get insights. Fortunately, there is a business marketing analytics that can solve this issue which appears to be reliable for automating and optimizing ad marketing campaigns.

To start off with this article, Windsor AI is an automated marketing reporting tool that allows marketers and data analysts to integrate all their analytics, CRM, and marketing data from more than 50 platforms. Founded in 2017, Windsor AI provides its users an opportunity to make data-driven decisions which are gathered from the different parts of customer journey.

As it brings together the offline and online customer journey for users to get an overview of their marketing investments and determine where they are getting the best returns, some of its key capabilities include optimizing keywords, managing marketing performance, and optimizing Google Ads. In this case, the users do not just automate the marketing data they are working with, but they can also connect it with each other as well by looking at their customer journeys and point out to where they get their most return on investment (ROI).

Bottom line, Windsor AI allows them to see both their paid campaigns and organic audience engagement in one central location by merging or blending their data for more efficient reporting and decision-making processes.

 

WHAT ARE THE BEFENITS OF USING WINDSOR AI?

Optimizing marketing budgets with data-driven attribution insights is the key feature embedded in case if you are interested in planning to use this analytics tool. As it provides organizations with actionable insights that drive cost savings and operational efficiency, there are also other benefits of utilizing the software, such as:

1. Streamline your reporting process. It can automatically eliminate the need for manual data transfer – enabling you to set up integrations once and enjoy automatic dashboard updates at your desired frequency.

2. Marketing Data Optimization. Marketers and advertisers can take all the marketing data they have on hand and optimize the resources used in each step of their customer journey. With its marketing attribution software, Windsor AI can come up with insights on how to better use the resources the business has in place.

3. Huge Data Integrations. When talking about any marketing reporting tool, you are obviously interested in the data integrations it has. Simply put, the more the tool has, the more convenient for you. In the case of Windsor AI’s robust features, it has more than 50 data integrations which should be more than adequate enough if you are a digital marketing professional looking for cross-channel marketing reports. Therefore, some of its integrations are such as "Salesforce., Google Ads, Facebook Ads, Linkedin Ads, Google Analytics, X Ads (formerly known as Twitter), Tik-Tok Ads, Snapchat Ads, and other 40+ integrations" which you can employ for your data reporting.

4. Higher Return on Investment (ROI). Once a fuller and more complete picture of the customer journey is achieved, it is much easier now for the Windsor AI’s users to see the inputs and outputs as well as the effects of the marketing campaigns they launched. Needless to say, the software offers a comprehensive overview of their marketing campaigns; allowing them to better optimize and improve their return on advertising spent with the help of automated data transfers.

Link sign up: https://tinyurl.com/windsorai7376

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Stock Market Analytics – TradingView

Any retail investor, financial professional, or investment firm can engage in trading. And of course, the ultimate goal of any trade occurred is to buy stocks at a lower price and wait for the right time to sell them at a higher price. When you want to trade in the stock market, you may approach a financial advisor or open a Demat account online to handle it yourself. No matter how you place the buy or sell order, every trade on the stock exchange is now handled digitally.

Obviously, there are plenty of online trading tools which you can search on the internet. However, one particular trading platform that stands unrivalled among its competitors for many years is none other than TradingView. Launched in 2011 by visionary trio Stan Bokov, Denis Globa and Constantin Ivanov, TradingView over the years has garnered an esteemed reputation as a comprehensive charting and social networking solution for the financial community.

With a myriad of advanced features and interactive tools, the platform accommodates traders of all skill levels and its users have access to a vast range of technical analysis indicators, drawing tools, and customizable charts. Bottom line, TradingView facilitates global market data coverage ensuring that traders have real-time information at their fingertips.

WHAT IS TRADINGVIEW? WHAT MAKES IT MORE POWERFUL THAN OTHER TRADING PLATFORMS?

Technically, TradingView is a widely used platform that holds significance for traders, investors, and financial enthusiasts. Its importance lies in providing a robust set of tools and resources for analyzing financial markets, sharing insights, and making informed decisions in the world of trading and investing.

As a powerful financial platform, it equips traders with an extensive range of exclusive TradingView tools and features designed to support market analysis and informed decision-making. What’s more, TradingView serves as a comprehensive tool offering real-time charts, technical analysis tools, and a community-driven environment for sharing trading ideas. In this case, the platform allows users to visualize market data, conduct in-depth technical analysis using a wide range of indicators and drawing tools, and create custom watch lists to monitor multiple financial instruments simultaneously.

Furthermore, one of the key features of TradingView is the social networking aspect enabling users to interact, share trading strategies, and collaborate within a vast community of traders, analysts, and investors. This network in addition facilitates discussions, idea sharing, and the ability to follow and learn from experienced traders.

Not only that, however, another significant feature of using the platform is the so-called "TradingView Live", which supports a vast array of financial instruments ranging from stocks, crypto currencies, forex, commodities market to indices; offering users the flexibility to analyze and track multiple markets on a single platform.

Meanwhile, TradingView has established itself as a comprehensive platform for traders and investors from all walks of life. With its extensive range of charting TradingView tools, technical indicators as well as TradingView Live features, the platform's versatility in offering advanced charts, detailed technical analysis, and extensive market data coverage makes it a one-stop solution for various types of traders including those dealing in stocks, commodities, forex, and other instruments.

Overall, TradingView has by far emerged as a game-changer in the realm of stock market that provides traders with a collaborative platform for analysis and direct trading integration with brokerage firms, aside from its robust tools, social networking and accessibility which empower various market participants with comprehensive insights for informed decision-making in the dynamic world of financial markets.

Link sign up: https://tinyurl.com/tradingview7376

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Real Estate Analytics – DealCheck

As the real estate market continues to evolve and become more competitive, it is becoming increasingly important for agents to leverage technology to stay ahead. One platform that I notice and is gaining popularity in the real estate industry until now is none other than DealCheck.

WHAT IS DEALCHECK?

To start off, DealCheck is an online platform that helps real estate agents, investors, and stakeholders analyze and evaluate potential real estate investments. As it provides users with tools to estimate cash flow, calculate returns, and perform other crucial analysis functions, this real estate analytics has a vast array of features that make it an invaluable tool for real estate professionals and anyone who wants to buy or sell homes, such as:

1. Property Analysis: This feature allows users to quickly and easily analyze any potential real estate investment. Users can input the property's purchase price, estimated rehab costs, and other details thus DealCheck will calculate the estimated cash flow, cap rate, and other important metrics.

2. Financing Analysis: The financing analysis feature provides users with an overview of financing options available for a potential investment. Users can input the down payment, loan amount, and interest rate hence DealCheck will generate an estimate of the monthly payment and interest rate.

3. Portfolio Management: The portfolio management feature allows users to keep track of all their real estate investments in one place. Users can track their properties' performance, see upcoming lease renewals, and generate reports.

4. Investment Reports: The investment reports feature allows users to generate professional-grade reports for potential investors. Users can choose from a range of templates and customize them with their own branding.

Historically, DealCheck was founded by Anton Ivanov in 2015 when he noticed that most investors were using inaccurate or outdated spreadsheets and software to analyze investment properties. The existing tools in reference to his past observations were inflexible, difficult to use and often cost hundreds or thousands of dollars.

What’s more, none of those spreadsheets and software offered a cloud-based analysis platform that could be used on any device. Since then, the company has focused on building a property analysis platform that is quick and easy to use, but offers powerful features at the same time for more experienced investors.

In short, DealCheck, as of today, is used by over three hundred fifty thousand real estate investors, agents, brokers and wholesalers to analyze a wide range of investment properties all around the world.

WHAT ARE THE BENEFITS OF UTILIZING DEALCHECK?

Obviously, there are some benefits of employing this real estate analytics tool for real estate agents and stakeholders:

1. Save Time: With DealCheck, real estate agents can quickly and easily analyze potential investments, saving valuable time that can be used to focus on other aspects of the business.

2. Accurate Analysis: DealCheck uses advanced algorithms to generate accurate estimates of cash flow, cap rate, and other important metrics. This makes it easier for real estate agents to make informed decisions about potential investments.

3. Professional Reports: With DealCheck's investment report feature, real estate agents can generate professional-grade reports that can be shared with potential investors. This can help agents close deals faster and more efficiently.

4. Portfolio Management: The DealCheck's portfolio management feature makes it easier for real estate agents to keep track of all their investments in one place. This can help agents stay organized and focused on their clients' needs.

Link sign up: https://tinyurl.com/dealcheck7376

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ENTERPRISE RESOURCE PLANNING (ERP) AND POWER BI

In today’s business landscape, Enterprise Resource Planning (ERP) systems are crucial for managing operations, resources, and data. On a day-to-day operation, for example, businesses across various sectors regardless of their size grapple with a multitude of data points and often are reaching into hundreds or thousands of reports.

However, questioning whether it is overwhelming for businesses to struggle with such a massive amount of data collection on a daily basis is not necessarily the case. This is because the key lies in utilizing and analyzing a myriad of substantial information simultaneously can be done by implementing the so-called Power BI as an ERP solution which offers a strategic approach to effective business operations.

To kick things off, we need to understand what ERP is all about and how the so-called Power BI can be a powerful tool to assist business activities on a daily basis. According to Oracle, Enterprise Resource Planning or popularly known by its acronym "ERP" basically refers to a type of software that organizations use to manage day-to-day business operations such as accounting, procurement, project management, risk management and compliance, as well as supply chain.

The ERP system, in its implementation, ties together a multitude of business processes and enables the flow of data between them. By collecting an organization’s shared transactional data from multiple sources, the ERP system eliminates data duplication and provides credibility on the data retrieved with a single source of truth. In short, such ERP systems are critical for managing thousands of businesses of all sizes in all industries, and they are regarded as indispensable as the electricity that keeps the lights on.

Furthermore, when it comes to discussing what could be the benefits of utilizing such ERP systems, a good ERP system offers many advantages which can vary and depend on how the system is deployed. The benefits of Cloud ERP, for instance, are different than the one on premise type. That being said, several benefits applied to all modern ERP solutions are as follows:

1. High Productivity. Streamline and automate your core business processes to help everyone in your organization to perform more with fewer resources.

2. Accelerated Reporting. You can fast-track your business and financial reporting easily thus this will prompt you to act on insights and improve your organization’s performances in real time.

3. Lower Risk. You can maximize your business visibility and control while ensuring compliance with regulatory requirements in order to predict or prevent such potential risks.

4. Simpler IT. By using integrated ERP applications that share a database will help you simplify your IT procedures and render everyone an easier way to work.

5. Improved Agility. With efficient operations and ready access to real-time data, you can quickly identify and react to new opportunities that may occur.

On the other hand, such an ERP system or also called an ERP suite is made up of integrated modules or business applications that communicate with each other and share common a database. Besides, each ERP module typically concentrates on one business area, yet, they work together using the same data to meet the company’s needs.

As an example, the finance, accounting, human resources, sales, procurement, logistics, and supply chain are among the popular starting points where companies can pick the module they want, and they can add on their scale as needed. After all, the ERP systems also support industry-specific requirements either as part of the system’s core functionality or through application extensions that seamlessly integrate with the suite, which can be purchased via a cloud subscription model (software as a service) or a licensing model (on premise).

Meanwhile, integrating Power BI and ERP (Enterprise Resource Planning) opens doors to data-driven decision-making. This synergy, in fact, transforms data into actionable insights, streamlining operations, enhancing satisfaction, and fostering competitiveness. As businesses embrace digital transformation, such integration between ERP and Power BI (Business Intelligence) becomes pivotal for business success.

Therefore, the so-called Power BI as an ERP solution will enable organizations to streamlines their data management, consolidation, analysis, and automation in real-time; catering to diverse data types and capable of handling various facets of business operations, such as:

1. Customer information.

2. Sales & Marketing data.

3. Transaction records.

4. Insights of customer interactions.

5. Product details.

6. Employee-related data.

7. Supply chain metrics.

8. Operational processes.

9. And many more.

Above all, Power BI’s integration with ERP indeed holds immense potentials which organizations can benefit from. With dynamic visualization and analytics, the so-called Power BI (Business Intelligence) empowers foresight, optimization, and innovation in today’s digital era. As businesses embrace data-driven strategies, the integration of Power BI with ERP envisions real-time monitoring, predictive analytics, and AI-driven efficiency.

Note: Below here are two of the most recommended Power BI providers which you can opt to better optimize, automate, and streamline your data management in real-time.

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THE ROLE OF A FINANCIAL MANAGER

Any company, be it a small or medium size to the large corporations such as IBM, Google, Microsoft, Amazon, etc. needs money to operate their business. In order to generate revenue, they must first spend their capital/equity (money) on inventory and supplies, equipment and facilities, employee wages and salaries. With that being said, finance is undoubtedly critical to the success of all companies. Although it may not be as visible as marketing or production, however, the art of managing a company’s finances is just as much a key to the firm’s sustainability.

Basically, financial activities of a company is one of the most important and complex activities. And, in order to take care of these activities, a financial manager is the one who is in charge of performing all the requisite financing activities. At the heart of every financially successful organization, for instance, you will surely find a financial manager – a professional who plays a vital role in steering the financial ship towards organizational profitability and growth.

Although the role of a financial manager has long been one of the key positions at any organizations operating with significant turnover, however, for those who have been working in the financial field or for those who possess a strong grasp of numbers and good analytical and communication skills may be the ideal fit for the position.

Furthermore, the typical financial managers have a complex and challenging job. They analyze financial data prepared by accountants, monitor their company’s financial status, and prepare and implement financial plans. One day, they may be developing a better way to automate cash collections and at other times, they may be analyzing a proposed acquisition. This is simply one of the main responsibilities of being a financial manager. Since there are other critical functions that a financial manager performs, below here are some of the multifaceted roles that are embedded in the financial manager’s duties or responsibilities.

 

1. TRANSFORMING A COMPANY’S REAL ASSETS INTO FINANCIAL ASSETS

One of the core responsibilities of a financial manager is to ensure that the company has enough funds to finance its expansion and meet its obligations. In order to do this, the company issues securities (equity and debt), and the financial manager sells them to financial investors at the highest possible price. In today’s capital market economy, for instance, the role of a financial manager is less a buyer of funds with an objective to minimize cost and more a seller of financial securities. In other words, a financial manager must have the ability to maximize the value of these financial assets while selling them to the various categories of investors.

 

2. FINANCIAL PLANNING AND ALLOCATION OF FUNDS

Financial managers are technically the architects of a company’s financial future. They work closely with top management to develop long-term financial goals and strategies, which includes assessing the company’s current financial position, forecasting future trends, and devising plans to achieve financial objectives. By carefully analyzing data and economic indicators, financial managers help organizations to make informed decisions about investments, expansion, and risk management.

Aside from being a strategic financial planner, one of the primary duties of a financial manager is to allocate funds. Simply put, they allocate resources efficiently in order to ensure financial resources are utilized to the fullest. This involves setting the spending limits for various departments, monitoring expenses, and adjusting when necessary. Needless to say, the effective budgeting that a financial manager executes will help companies control costs, maximize profits, and maintain financial stability.

 

3. MAXIMIZING A COMPANY’S VALUE

The main goal of a financial manager is to maximize the value of the company to its owners. For a publicly owned corporation, for example, it is measured by the share price of its stock whereas for a private company, the value is gauged by the price at which it could be sold. To maximize the company’s value, a financial manager has to consider both short and long term consequences of his company’s actions.

Perhaps, maximizing profitability is one approach; yet, it should not be the only one determining aspect. This is because in some cases, such an intuitive approach favors making short term gains over achieving long term goals. As a quick illustration, questioning what would happen if a company in a highly technical and competitive industry had done no research and development? In the short run, profits would be high because research and development is very expensive. However, if it is in the long run, the company might lose its ability to compete because of its lack of new creativities and innovations.

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FDI – FOREIGN DIRECT INVESTMENT

Theoretically, the FDI which stands for "Foreign Direct Investment" refers to an investment in the acquisition of foreign assets with the intent to control and manage them. In fact, such companies can make an FDI in several ways, including purchasing the assets of a foreign company; investing in the company, new property, plants, equipment; or participating in a joint venture with a foreign company which typically involves an investment of capital.

Normally, FDI is primarily a long-term strategy where companies usually expect to benefit from it through an access to local markets and resources, often in exchange for expertise, technical know-how, and capital. Subsequently, a country’s FDI can be both inward and outward where the inward FDI refers to investments coming into the country, and the outward FDI are the investments made by companies from that country into foreign companies in other countries. Thus, the difference between inward and outward investments made is called the net FDI inflow, which can be either positive or negative.

Firstly, there are two main categories of international investment – portfolio investment and foreign direct investment. Portfolio investment refers to the investment in a company’s stocks, bonds, or assets, but not for the purpose of controlling or directing the firm’s operations or management. Typically, investors in this category are looking for a financial rate of return as well as diversifying investment risk through multiple markets.

As for the FDI which stands for "Foreign Direct Investment" in other definitions, it refers to an investment made from a party in one country into a business or corporation in another country with the intention of establishing a long lasting interest. This is what generally differentiates FDI from foreign portfolio investments where investors passively hold securities from a foreign country, and a foreign direct investment in contrast can be done by obtaining a long lasting interest through the expansion of one’s business into a foreign country.

Secondly, there are two forms of FDI in the realm of international business, namely are horizontal and vertical FDI. The horizontal FDI occurs when a company is trying to establish a new market such as a retailer, for example, that builds a store in a new country to sell to the local market. Whereas the Vertical FDI refers to when a company invests internationally to provide input into its core operations, which is usually in its home country.

To illustrate this further, a company may invest in production facilities in another country. When a company brings the goods or components back to its home country (e.g. acting as a supplier), this is known as the backward vertical FDI. However, when a company sells the goods into the local or regional market (e.g. acting as a distributor), this is referred to as forward vertical FDI. In any cases, the largest global companies often engage themselves in both backward and forward vertical FDI depending on their industry.

Thirdly, many companies engage in the backward vertical FDI. The auto, oil, and infrastructure which include industries related to enhancing the infrastructure of a country such as energy, communications, and transportation are good examples of the backward vertical FDI.

Companies from these industries invest in production or plant facilities in a country in order to supply raw materials, parts, or finished products to their home country. In recent years, these same industries have also started to carry out forward FDI by supplying raw materials, parts of components, or finished products to newly emerging local or regional markets.

Meanwhile, there are different kinds of FDI – two of which the "Greenfield and Brownfield" are increasingly applicable to global companies. The Greenfield FDI occurs when multinational corporations enter into developing countries to build new factories or stores. These new facilities, in addition, are built from scratch which is usually in an area where no previous facilities existed.

As the name originates from the idea of building a facility on a green field, such as farmland or a forested area, companies build new facilities which can best meet their needs as well as create new long-term jobs in the foreign country by hiring new employees. Bottom line, many foreign countries tend to offer prospective companies tax breaks, subsidies, and other incentives to set up the so-called Greenfield investments.

On the other hand, the Brownfield FDI takes place when a company or government entity purchases or leases existing production facilities to launch a new production activity. One application of this strategy is where a commercial site used for an "unclean" business purpose, such as a steel mill or oil refinery to be cleaned up and used for a less polluting purpose, or a commercial office space and a residential area.

Usually, the Brownfield investment is less expensive and can be implemented faster, yet, a company may have to deal with many challenges including existing employees, outdated equipment, entrenched processes, and cultural differences.

As we know, many governments encourage FDI in their countries as a way to create jobs, expand domestic technical expertise, and increase their overall economic standards. Such countries as Hong Kong and Singapore long time ago realized that both global trade and FDI would help them grow exponentially and improve their citizens’ standard of living. As a result, Hong Kong (prior to its return to China), was one of the easiest places to set up a new company where the guidelines were clearly available and businesses could set up a new office within days.

This is also similar to Singapore albeit the country was a bit more discriminatory on the size and type of business, however, its government offered foreign companies a clear streamlined process for setting up a new firm.

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WEBSITE ANALYTICS TOOL – MANGOOLS

In the realm of digital marketing, it is not uncommon to notice that many website owners utilize certain analytics tools to help them implementing the best SEO practices for the sake of increasing the visibility of their websites in order to drive more traffic and boost product conversions.

Aside from the utilization of business analytics tools that they often use, they also employ the so-called web analytics tools in order to gather data pertaining to their website visitors so that they can have a thorough overview of what parts of their website and product interest users and potential customers the most. Obviously, there are many popular web analytics tools offered on the internet. Yet, out of those web analytics tools that I find incredibly powerful and user friendly on a personal basis is none other than Mangools.

First of all, comprehending the use of web analytics on a first-hand basis is essential if you have been navigating your company’s website or personal blog. Web analytics by theory is basically the process of analyzing the behavior of visitors to your website by tracking, reviewing and reporting the data generated through the use of  your website and its components such as webpages, images and videos. The goal is to provide actionable insights which can help the website owners to be able to better optimize their website’s user engagement and meet business objectives such as increased traffic, conversions or sales.

The utilization of web analytics, in addition, can benefit any business or individual that owns a website or web application and needs some solutions on how to understand and better optimize its performance. Through a series of data collection and analysis stemmed from the use of web analytics, those businesses or individuals that own a website or web application can come up with effective strategies to attract more visitors, retain more existing customers and even boost their monthly revenues.

That is why web analytics is essential because firstly, it provides tangible data that can facilitate decisions and actions regarding a web asset. Secondly, it can serve as a business metric for promoting specific products to the customers who are keen to buy them by identifying which products a specific customer is most likely to purchase. As a result, this can help improve the ratio of revenue to marketing costs and boost the overall revenues, profitability and return on investment (ROI).

Furthermore, when it comes to discussing what Mangools can offer to help website owners to achieve the above business objectives, its service technically provides a toolset for smart SEO practices which is highly suitable for bloggers, affiliate marketers, SEO agencies, SMEs, and so on.

Compared to other web analytics tools which are relatively costly and difficult to navigate, Mangools is becoming notably popular because of its user friendly design and ease of use, including the key features such as keyword research, competitor analysis, backlink analysis, rank tracking and SERP analysis.

Given as an example, Mangools has a keyword toolset which helps website owners to see their competitors' rankings for the top keywords, and the toolset will then assist them to discover some of the keyword ideas through historical search volumes and trends. This includes search results for more than 50,000 locations thus marketers can effectively optimize the content on their websites accordingly and get more organic traffic.

On the other hand, the SERP analytics tool is another powerful feature that Mangools can offer to help marketers to figure out how competitive it is to rank on the first page thanks to the details of SERP preview with authority metrics that influence the click-through rate. The rank tracking tool offered by Mangools comes with daily rankings and aggregate metrics that show the overall progress through interactive shareable ranking reports.

In a nutshell, if a user does not wish to subscribe and use its web application, this website analytics tool renders an alternative way which is a browser extension for Chrome and Firefox that employs the key data from its SEO toolset.

Link sign up:

1. https://mangools.com#a66a7bcd96aee0837faa50f55 👈

2. https://mangools.com/kwfinder#a66a7bcd96aee0837faa50f55 👈

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MONETIZING A WEBSITE WITH GOOGLE ADSENSE

If you happen to notice several ads appear on your screen while browsing through this website of mine – Breaking the Habit, or perhaps if you come across reading any articles from multiple sources as you observe that there are plenty of ads popping up on your screen as well while you are trying to look for specific information on the Google search engine, believe it or not, that is precisely how Google AdSense works with its chosen publishers including myself.

Unfortunately, far too many website owners or blog publishers out there have been rejected countless times by Google AdSense to be among its networking partners simply because they do not adhere to the policy content guidelines set in the first place. Needless to say, one thing that I realize in order to be easily approved by Google AdSense, a person needs to read very carefully and completely understand over those criteria set forth prior to submitting "become a publisher" application.

First of all, there is no way we can deny the fact that Google AdSense is still perceived as the most popular tool to generate income online in today’s digital era. Using Google AdSense to monetize your website or application traffic with its interactive unit ads is one of the simplest and the most effective monetization methods; yet, relatively challenging I would say to be eligibly qualified to become among its publishers.

With its vast network of advertisers, one thing you should know that Google AdSense strictly ensures a steady flow of targeted ads displayed on its networking partners’ websites – usually the ones that often possess great quality with their content which allow them to monetize every page view effectively.

Therefore, if your website is still under construction and lacking quality with its content, it is best for you to fix them and make any necessary improvements before sending your application to become one of its publishers.

Second of all, focusing on developing original and engaging content which resonates with your audience will not only drive more traffic, but also will cause them to stay longer on your website which can increase the likelihood of ad clicks triggered once you have been officially approved as a partner. And, to be able to effectively monetize or earn money with Google AdSense, it is crucial to blend quality content on every page with smart SEO practices (in case if you have no idea what SEO is all about, kindly refer to my articles which I have already posted under the category of digital marketing).

Bottom line, you need to keep in mind as well that aside from adhering to its policy content guidelines, make sure that your ads should be integrated in a way that they are visible and capture attentions, but not the other way round which are intrusive or distracting at the expense of user experience.

Finally, when talking about how Google AdSense technically works, it is when publishers have been approved and they start displaying ads on their website pages. Google AdSense, broadly speaking, is an ad network that connects its publishers with its advertisers.

When the publishers begin to display ads on their web pages, and there happens to be a random visitor who has viewed or clicked on one of those ads shown, the publishers in this stage will get paid from a specific portion of the advertiser’s bid for the ads that are being viewed or clicked.

Overall, Google AdSense in many circumstances tends to perform well on smaller websites because of their quality content which provides a more straightforward information that a user is looking for compared to the larger ones.

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